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1,094
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1,079
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1,054
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1,051
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Dwivedi, Yogesh Kumar
36
Kreutzer, Ralf T.
36
Kuchler, Theresa
35
Stroebel, Johannes
35
Wirtz, Bernd W.
32
Qiu, Liangfei
31
Tan, Yong
30
Verhoef, Peter C.
30
Bailey, Michael
29
Füller, Johann
29
Heinemann, Gerrit
29
Krafft, Manfred
29
Whinston, Andrew B.
29
Schögel, Marcus
28
Law, Chun Hung Roberts
27
Chen, Ying-Ju
26
Hajli, Nick
26
Holland, Heinrich
26
Ozuem, Wilson
26
Skiera, Bernd
26
Yan, Ruiliang
26
Bauer, Hans H.
25
Martínez-López, Francisco J.
24
Loureiro, Sandra Maria Correia
23
Ruyter, Ko de
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Belz, Christian
22
Mann, Andreas
22
Spiller, Achim
22
Filieri, Raffaele
21
Petrova, Maria
21
Schramm-Klein, Hanna
21
Vrontis, Demetris
21
Flavián Blanco, Carlos
20
Franses, Philip Hans
20
Sabatini, Fabio
20
Harrigan, Paul
19
Neslin, Scott A.
19
Pitt, Leyland F.
19
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101
National Bureau of Economic Research
67
Deutscher Dialogmarketing Verband
19
Books on Demand GmbH <Norderstedt>
12
Erasmus Research Institute of Management
12
Deutscher Direktmarketing-Verband
11
Nomos Verlagsgesellschaft
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World Bank Group
9
American Marketing Association
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Friedrich-Schiller-Universität Jena
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OECD
8
Springer-Verlag GmbH
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World Bank
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Springer Gabler <Firma>
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Edward Elgar Publishing
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
6
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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MITP Verlags-GmbH & Co. KG
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epubli GmbH
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4
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4
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4
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4
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4
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4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
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Journal of business research : JBR
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Journal of retailing and consumer services
351
Technological forecasting & social change : an international journal
244
SpringerLink / Bücher
237
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
215
Information systems research : ISR
163
International journal of internet marketing and advertising : IJIMA
163
Industrial marketing management : the international journal for industrial and high-tech firms
153
Management science : journal of the Institute for Operations Research and the Management Sciences
150
European journal of operational research : EJOR
136
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
133
Journal of management information systems : JMIS
128
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
127
International journal of production economics
120
Tourism management : research, policies, practice
120
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection
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Electronic commerce research
98
International journal of hospitality management
98
Business horizons
96
International journal of business information systems : IJBIS
92
Journal of marketing
92
International journal of advertising : the review of marketing communications
89
Journal of marketing communications
88
Psychology & marketing
87
Journal of internet commerce
81
Journal of retailing
81
Management information systems : mis quarterly
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
International journal of electronic marketing and retailing : IJEMR
78
International journal of networking and virtual organisations : IJNVO
78
Journal of marketing management : MM
78
Journal of travel and tourism marketing
76
Cogent business & management
73
Journal of promotion management : innovations in planning and applied research
72
International journal of electronic commerce : IJEC
71
The journal of product & brand management
70
International journal of technology marketing : IJTMkt
69
Journal of electronic commerce research : JECR
69
Journal of information & knowledge management : JIKM
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ECONIS (ZBW)
27,178
USB Cologne (EcoSocSci)
623
RePEc
144
Other ZBW resources
92
EconStor
63
USB Cologne (business full texts)
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BASE
14
OLC EcoSci
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11
Das Design von Absatzkanälen - zur Verteilung von Entscheidungskompetenzen zwischen Hersteller und Handel
Battenfeld, Dirk
- In:
Handelsforschung
20
(
2006
),
pp. 55-69
Persistent link: https://www.econbiz.de/10003313432
Saved in:
12
Adding bricks to clicks : the effects of store openings on sales through direct channels
Avery, Jill
;
Caravella, Mary
;
Deighton, John
; …
-
2007
Persistent link: https://www.econbiz.de/10003440287
Saved in:
13
Direct marketing channels: selecting and employing the right media
Keillor, Bruce D.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 121-137)
.
2007
Persistent link: https://www.econbiz.de/10003443982
Saved in:
14
Media allocation for a mass networking era
Schultz, Don
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 33-48)
.
2010
Persistent link: https://www.econbiz.de/10003914062
Saved in:
15
Channel share prediction in direct marketing retailing : the role of relative channel benefits
Rhee, Eddie
- In:
Advances in business and management forecasting
7
(
2010
),
pp. 111-120
Persistent link: https://www.econbiz.de/10008666558
Saved in:
16
Selecting and employing the right media in direct marketing channels
Keillor, Bruce D.
- In:
Direct marketing : an international journal
2
(
2008
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10003934128
Saved in:
17
Adding direct or independent channels to multiple channel mix
Kabadayi, Sertan
- In:
Direct marketing : an international journal
2
(
2008
)
2
,
pp. 66-80
Persistent link: https://www.econbiz.de/10003934147
Saved in:
18
Direct and multi-channel marketing research
2009
Persistent link: https://www.econbiz.de/10003937395
Saved in:
19
Online-Verkauf in der Versicherungswirtschaft - Potenziale und Grenzen
Cramer, Jürgen
- In:
Aktuelle Fragen in der Versicherungswirtschaft : mit …
,
(pp. 1-21)
.
2007
Persistent link: https://www.econbiz.de/10003500193
Saved in:
20
Direktversicherer - Kundenorientierung mit Kompromissen? (Illustration am Beispiel Schadenmanagement)
Kiel, Albrecht
;
Sooth, Christian Paul
- In:
Aktuelle Fragen in der Versicherungswirtschaft : mit …
,
(pp. 115-126)
.
2007
Persistent link: https://www.econbiz.de/10003500237
Saved in:
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