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Why do firms sell gift cards although consumers prefer cash to gift cards?
Berg, Nathan; Kim, Jeong-yoo; Park, Jihoon - In: Economic modelling 96 (2021), pp. 379-388
Persistent link: https://www.econbiz.de/10012745436
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Self-gift giving and satisfaction with life : a behavioural tendency perspective
Astous, Alain d'; Mouakhar-Klouz, Dania - In: International journal of consumer studies 46 (2022) 1, pp. 268-278
Persistent link: https://www.econbiz.de/10012808022
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Achievement-based sentimental value as a catalyst for heirloom gift-giving
Grossman, Daniel M.; Rahinel, Ryan - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10012815629
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How consumers use gift certificate
Felső, Flóra; Soetevent, Adriaan R. - 2012
Persistent link: https://www.econbiz.de/10010191025
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New experimental evidence on charitable gift restrictions and donor behaviour
Helms, Sara; Scott, Brian; Thornton, Jeremy - In: Applied economics letters 20 (2013) 16/18, pp. 1521-1526
Persistent link: https://www.econbiz.de/10010221152
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Gift giving behavior among millennials, the use of photo elicitation interview to discover consumer insight
Rachmahani, Hera; Kusumasondjaja, Sony - In: ASEAN marketing journal : Association of Southeast … 12 (2020) 1, pp. 53-59
Persistent link: https://www.econbiz.de/10012503245
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Gift culture in China : consequences for the fine wine sector
Seidemann, Vera; Atwal, Glyn; Heine, Klaus - In: The wine value chain in China : consumers, marketing …, (pp. 47-61). 2017
Persistent link: https://www.econbiz.de/10011616060
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Your gift choice for your boss versus your subordinate would not be the same : the interplay of power and giver-receiver role on consumers' gift preferences
Choi, Woo Jin; Park, Jaehong; Yoon, Ho-Jung - In: Journal of business research : JBR 91 (2018), pp. 1-7
Persistent link: https://www.econbiz.de/10011902797
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To gift or not to gift : how providing a memento affects a restaurant magician's tips
Frank, David G. - In: International journal of hospitality management 86 (2020), pp. 1-3
Persistent link: https://www.econbiz.de/10012241528
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Hiding gifts behind the veil of vouchers : on the effect of gift vouchers versus direct gifts in conditional promotions
Ding, Yu; Zhang, Yan - In: Journal of marketing research 57 (2020) 4, pp. 739-754
Persistent link: https://www.econbiz.de/10012271805