Gift giving behavior among millennials, the use of photo elicitation interview to discover consumer insight
Year of publication: |
2020
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Authors: | Rachmahani, Hera ; Kusumasondjaja, Sony |
Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 12.2020, 1, p. 53-59
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Subject: | Gift-giving | millennials | photo elicitation interview | consumer behavior | phemenology | Konsumentenverhalten | Consumer behaviour | Befragung | Interview | Geschenk | Gifts | Altersgruppe | Age group | Fundraising |
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