In the advent of Customer Relationship Management, a more accurate profile of the consumer is needed. The objective of this paper is to show the usefulness of knowing consumer¿s complete utility function through his/her marginal utilities. This approach allows one to form groups of individuals...

The objective of this paper is to estimate technical efficiency in retailing; and the influence of inventory investment, wage levels, and firm age on this efficiency. We use the output supermarket chains¿ sales volume, calculated isolating the retailer price effect on its sales revenue. This...

The objective of this study is two-fold: First, we test the goodness of fit of different diffusion models that include the variable ¿distribution¿, and we then analyze the existence of the effects "country" and "time" in the parameters of diffusion currently employed in different European...

The objective of this study is to examine the rivalry within and between strategic groups in a given industry. Current literature on the topic suggests that the empirical evidence presented, so far, might well be biased by systematic errors in the measuring of rivalry. As a novelty, the method...