To elicit the visual memory of packaging that facilitates consumers’ identification and selection of products from store displays, children were asked to draw a cereal box and the results were compared with actual cereal boxes. Over 97 percent spontaneously drew a cereal box with a brand name...

The research reported here was a first attempt to determine where Chinese children as consumers learn information about new products and their attitudes toward different sources of information. Chinese children’s usage of the mass media was also examined, as was the relationship between mass...