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The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica; Nadanyiova, Margareta; … - In: Scientific Annals of Economics and Business 66 (2019) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
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Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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The effect of multiple hotel brand extensions
Mahasuweerachai, Patcharaporn; Qu, Hailin - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010515373
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Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
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I love to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; … - In: The journal of brand management : an international journal 22 (2015) 2, pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
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The influence of the philosophy of science on brand loyalty
Song, Sujin - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 167-181
Persistent link: https://www.econbiz.de/10011302915
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Chinese consumers' brand loyalty for consumer products : importance of brand personality as major antecedent of brand loyalty
Kim, Renee B.; Zhao, Monica - In: Asian Academy of Management journal : AAMJ 19 (2014) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011310035
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Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 35 (2014/15) 2, pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
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Country of origin and brand loyalty on cosmetic products among Universiti Utara Malaysia students
Azuizkulov, Doniyor - In: Atlantic review of economics : AROE 2 (2013)
The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of … brand reputation and purchase behavior. In this study, brand loyalty is conceptualized as a dependent variable and its … relationship with other independent variables (i.e. country of origin, students’ demography, brand reputation, purchase behavior …
Persistent link: https://www.econbiz.de/10010228871