Narrow search
Showing 11 - 20 of 39
Cover Image
Conceptual clarity in measurement : constructs, composites, and causes ; a commentary on Lee, Cadogan and Chamberlain
Howell, Roy D. - In: AMS review : official publication of the Academy of … 3 (2013) 1, pp. 18-23
Persistent link: https://www.econbiz.de/10010118856
Cover Image
Clarifications on the design of customer comment cards : question type, question wording, and writing space
Bartkus, Kenneth R.; Mills, Robert; Olsen, David - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 216-228
Persistent link: https://www.econbiz.de/10010526362
Cover Image
The Performance Trade-off Between Experience and Motivation: Its Impact on Travel Service Selling
Bartkus, Kenneth R.; Hartman, Cindy L.; Parent, C.R.Michael - In: Journal of travel research : a quarterly publication of … 33 (1994) 2, pp. 15-20
Persistent link: https://www.econbiz.de/10006946258
Cover Image
Group Cohesiveness and Performance in the Salesforce: The Impact of Active and Passive Mechanisms of Direction
Bartkus, Kenneth R. - In: Journal of professional services marketing 13 (1995) 1, pp. 145
Persistent link: https://www.econbiz.de/10007085063
Cover Image
Research Issues - "The Research Group Framework: A Strategic Approach to Undergraduate Research Experiences in Colleges and Schools of Business."
Bartkus, Kenneth R. - In: Decision line 39 (2008) 5, pp. 7-9
Persistent link: https://www.econbiz.de/10008279191
Cover Image
Questions about formative measurement
Wilcox, James B.; Howell, Roy D.; Breivik, Einar - In: Journal of business research : JBR 61 (2008) 12, pp. 1219-1228
Persistent link: https://www.econbiz.de/10003784752
Cover Image
On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
Cover Image
Intraindustry marketing strategy effects on the analysis of firm performance
Frazier, Gary L.; Howell, Roy D. - In: Journal of business research : JBR 10 (1982) 4, pp. 431-443
Persistent link: https://www.econbiz.de/10003552680
Cover Image
The development of an objective wine knowledge scale : the item response theory approach
Velikova, Natalia; Howell, Roy D.; Dodd, Tim - In: International journal of wine business research : IJWBR 27 (2015) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011381351
Cover Image
Marketing theory : philosophy of science, controversies in marketing
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937595