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The price precision effect : evidence from laboratory and market data
Thomas, Manoj; Simon, Daniel H.; Kadiyali, Vrinda - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 175-190
Persistent link: https://www.econbiz.de/10003973193
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The effects of decision aid structural restrictiveness on cognitive load, perceived usefulness, and reuse intentions
Mălăescu, Irina; Sutton, Steve G. - In: International journal of accounting information systems 17 (2015), pp. 16-36
Persistent link: https://www.econbiz.de/10011300678
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The contribution of implicit cognition to the Theory of Reasoned Action Model : a study of food preferences
Ackermann, Claire-Lise; Palmer, Adrian - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 529-550
Persistent link: https://www.econbiz.de/10010376935
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Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
Maier, Erik; Dost, Florian - In: Journal of retailing and consumer services 45 (2018), pp. 207-220
Persistent link: https://www.econbiz.de/10011929990
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Measuring the psychological and electrophysiological attributes of human personality : emerging research and opportunities
Vorkapić, Sanja Tatalović - 2017
"[This book] is a detailed scholarly resource that presents the latest findings in psychology in relation to electrophysiology. Featuring coverage on relevant topics including personality theories, temperament analysis, and evoked brain potentials, this is an important reference publication that...
Persistent link: https://www.econbiz.de/10011728850
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Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli; Huang, Yunhui; Wyer, Robert S.; Shen, Hao - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
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Overcoming lower imagery ability through process priming
Ostinelli, Massimiliano; Böckenholt, Ulf - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 799-812
Persistent link: https://www.econbiz.de/10011792402
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What can grocery basket data tell us about health consciousness ?
Prasad, Ashutosh; Strijnev, Andrei; Zhang, Qin - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 301-309
Persistent link: https://www.econbiz.de/10003793552
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In search of homo economicus : cognitive noise and the role of emotion in preference consistency
Lee, Leonard; Amir, On; Ariely, Dan - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 173-187
Persistent link: https://www.econbiz.de/10003880174
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The effects of option framing on consumer choices : making decisions in rational versus experiential processing modes
Biswas, Dipayan - In: Journal of consumer behaviour : an international … 8 (2009) 5, pp. 284-299
Persistent link: https://www.econbiz.de/10003899850