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Position-based beliefs : the center-stage effect
Valenzuela, Ana; Raghubir, Priya - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 185-196
Persistent link: https://www.econbiz.de/10003860496
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The sense and nonsense of consumer product testing : how to identify whether consumers are blindly loyal?
Raghubir, Priya; Tyebjee, Tyzoon T.; Lin, Ying-ching - 2009
Persistent link: https://www.econbiz.de/10003928429
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Why, when, and how should the effect of marketing be measured? : a stakeholder perspective for corporate social responsibility metrics
Raghubir, Priya; Roberts, John H.; Lemon, Katherine N.; … - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10003979317
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Promoting promotions : does showcasing free gifts backfire?
Raghubir, Priya; Celly, Kirti Sawhney - In: Journal of business research : JBR 64 (2011) 1, pp. 55-58
Persistent link: https://www.econbiz.de/10008806345
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The long and short of it : why are stocks with shorter runs preferred?
Raghubir, Priya; Das, Sanjiv R. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 964-982
Persistent link: https://www.econbiz.de/10003962679
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Geometry in the marketplace
Greenleaf, Eric A.; Raghubir, Priya - In: Visual marketing : from attention to action ; …, (pp. 113-142). 2008
Persistent link: https://www.econbiz.de/10009260342
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Opposing effects of sociodemographic variables on price knowlwdge
Gaston-Breton, Charlotte; Raghubir, Priya - In: Marketing letters : a journal of research in marketing 24 (2013) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10009723215
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Shelf space schemas : myth or reality?
Valenzuela, Ana; Raghubir, Priya; Mitakakis, Chrissy - In: Journal of business research : JBR 66 (2013) 7, pp. 881-888
Persistent link: https://www.econbiz.de/10009756866
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Risk assessment : The consumer as an intuitive statistician
Raghubir, Priya; Latimer, Robert - In: Innovation and marketing in the pharmaceutical industry …, (pp. 287-313). 2014
Persistent link: https://www.econbiz.de/10010353561
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Europoly money : how do tourists convert foreign currencies to make spending decisions?
Raghubir, Priya; Morwitz, Vicki G.; Santana, Shelle - In: Journal of retailing 88 (2012) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10009513174