Similar Search Results

From bribes to bequests and gifts to gratuities : the black, white, and shades of gray of how and why consumers pay what they want

Raghubir, Priya; Bluvstein, Shirley - In: Consumer psychology review 7 (2024) 1, pp. 75-92

Persistent link: https://www.econbiz.de/10014505999

The sound of music : the effect of timbral sound quality in audio logos on brand personality perception

Melzner, Johann; Raghubir, Priya - In: Journal of marketing research 60 (2023) 5, pp. 932-949

Persistent link: https://www.econbiz.de/10014384292

Can bottles speak volumes? The effect of package shape on how much to buy

Yang, Sha; Raghubir, Priya - In: Journal of retailing 81 (2005) 4, pp. 269-282

Persistent link: https://www.econbiz.de/10006605733

MARKETING - The Three Faces of Consumer Promotions

Raghubir, Priya; Inman, J.Jeffrey; Grande, Hans - In: California management review : CMR 46 (2004) 4, pp. 23-42

Persistent link: https://www.econbiz.de/10006609318

Coupons in context: discounting prices or decreasing profits?

Raghubir, Priya - In: Journal of retailing 80 (2004) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10006610528

An information processing review of the subjective value of money and prices

Raghubir, Priya - In: Journal of business research : JBR 59 (2006) 10, pp. 1053-1062

Persistent link: https://www.econbiz.de/10007387204

The Long and Short of It: Why Are Stocks with Shorter Runs Preferred?

Raghubir, Priya; Das, Sanjiv R. - In: Journal of Consumer Research 36 (2010) 6, pp. 964-982

This article examines how consumers process graphical financial information to estimate risk. We propose that consumers sample the local maxima and minima of a graph to infer the variation around a trend line, which is used to estimate risk. The local maxima and minima are more extreme the...

Persistent link: https://www.econbiz.de/10008633276

Pizzas: p or Square? Psychophysical Biases in Area Comparisons - A psychophysical model of how consumers make area comparison judgments proposes and demonstrates that 2-D judgments...

Krider, Robert E.; Raghubir, Priya; Krishna, Aradhna - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 405-425

Persistent link: https://www.econbiz.de/10006898243

Special Section - Pizzas: p or Square? Psychophysical Biases in Area Comparisons - A psychophysical model of how consumers make area comparison judgments proposes and demonstrates...

Krider, Robert E.; Raghubir, Priya; Krishna, Aradhna - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 405-425

Persistent link: https://www.econbiz.de/10006898289

Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework?

Menon, Geeta; Raghubir, Priya - In: Journal of consumer research : JCR ; an … 30 (2003) 2, pp. 230-243

Persistent link: https://www.econbiz.de/10006649531