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Reframing marketing as a social science : a look back at the special session in Dublin
Layton, Roger A. - In: Australasian marketing journal 24 (2016) 3, pp. 241-243
Persistent link: https://www.econbiz.de/10011596818
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Marketing systems : looking backward, sizing up and thinking ahead
Layton, Roger A. - In: Journal of macromarketing 39 (2019) 2, pp. 208-224
Persistent link: https://www.econbiz.de/10012009308
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My search for meaning in marketing
Layton, Roger A. - In: Journal of historical research in marketing 9 (2017) 3, pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
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Can macromarketing learn from 40,000 years of history?
Layton, Roger A. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
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The search for a dominant logic : a macromarketing perspective
Layton, Roger A. - In: Journal of macromarketing : examining the interactions … 28 (2008) 3, pp. 215-227
Persistent link: https://www.econbiz.de/10003757920
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Marketing systems : a core macromarketing concept
Layton, Roger A. - 2009
Persistent link: https://www.econbiz.de/10003876051
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On economic growth, marketing systems and the quality of life
Layton, Roger A. - 2009
Persistent link: https://www.econbiz.de/10003876055
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Marketing systems, macromarketing and the quality of life
Layton, Roger A. - In: The SAGE handbook of marketing theory, (pp. 415-442). 2010
Persistent link: https://www.econbiz.de/10003923198
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Towards a theory of marketing systems
Layton, Roger A. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 259-276
Persistent link: https://www.econbiz.de/10009007583
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Formation, growth, and adaptive change in marketing systems
Layton, Roger A. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 302-319
Persistent link: https://www.econbiz.de/10011339735