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date (oldest first)
1
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
2
Produktkommunikation :
Geschichte
und Theorie
Gries, Rainer
-
2008
Persistent link: https://www.econbiz.de/10003597363
Saved in:
3
Self-referencing and
advertising
effectiveness
Bombe, Sandra
;
Gierl, Heribert
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
Saved in:
4
A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
Panigyrakis, George
;
Zarkada, Anna
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 262-278
Persistent link: https://www.econbiz.de/10010408201
Saved in:
5
Social marketing : throughts form an empathetic outsider
Bakan, Joel
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1183-1189
Persistent link: https://www.econbiz.de/10011610963
Saved in:
6
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
7
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
8
Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan
-
2008
Persistent link: https://www.econbiz.de/10003725674
Saved in:
9
Internet
advertising
: theory and research
Schumann, David W.
(
ed.
)
-
2007
-
Rev. ed.
Persistent link: https://www.econbiz.de/10003321129
Saved in:
10
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
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