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Converging and diverging forces on customer satisfaction : comparative empirical analysis of Hollywood movies in the U.S. and China
Sussan, Fiona; Chinta, Ravi - In: SAM advanced management journal : amj 81 (2016) 2, pp. 31-44
Persistent link: https://www.econbiz.de/10011565570
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Impact of national culture on online consumer review behavior
Lai, Jianwei; Peng, He; Chou, Hsien-ming; Zhou, Lina - In: Global journal of business research : GJBR 7 (2013) 1, pp. 109-115
Persistent link: https://www.econbiz.de/10009678787
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Does it pay to be first? : a cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands
Mady, Tarek T. - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 276-296
Persistent link: https://www.econbiz.de/10009270613
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Analysis of the relationship between advertisers and advertising agencies in the global market
Takada, Hirokazu; Mizuno, Makoto; Bith-Hong, Ling - In: Handbook of research on international advertising, (pp. 497-517). 2012
Persistent link: https://www.econbiz.de/10009514350
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Consumer vanity : Konzeptualisierung der Eitelkeit von Konsumenten
Wiedmann, Klaus-Peter; Siebels, Astrid; Kelsch, Viktoria - 2008
Persistent link: https://www.econbiz.de/10003735441
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Dialogmarketing international: übergreifende Trends aus Konsumentensicht
Petersen, Anita - In: Internationales Direktmarketing : Grundlagen, Best …, (pp. 167-191). 2005
Persistent link: https://www.econbiz.de/10003149900
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A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.; Jeon, Hyo Jin; Mumdziev, Nada; … - In: Journal of marketing channels : ... distribution … 23 (2016) 4, pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
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Travel destination websites : cross-cultural effects on perceived information value and performance evaluation
Cho, Mi-hea; Sung, Heidi H. - In: Journal of travel and tourism marketing 29 (2012) 3/4, pp. 221-241
Persistent link: https://www.econbiz.de/10009571591
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Marketing standardization by the United States based firms in South America and Western Europe : a comparative study
Chhabra, Surjit S. - 1989
Persistent link: https://www.econbiz.de/10000836567