Objective – Purpose of this study is to compile a literature review on the issues and challenges of social media adoption by tourism SMEs. The empirical part of this study consists of review from existing literature related to social media adoption by SMEs.Methodology/Technique – A...

Facebook pages are transforming how organizations and business market themselves and communicate with their audiences. Especially, small businesses are increasingly trying to adopt social media tools to market themselves and gain competitive advantage. The present case study introduces a social...