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Service quality and customer satisfaction are parts of factors that influence customer loyalty to bank services. Both … influenced their loyalty to the bank; and (3) examine simultaneous effects of service quality and customer satisfaction on … customer loyalty. This study used a survey research design, and respondents were selected purposively from a population of Bank …
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This study explores how internal marketing influences employees’ perceived ability to deliver service quality in the conventional banking industry in Oman. The influence of employee perceived service quality on customer satisfaction is also established. Data was obtained from retail banking...
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