Narrow search
Showing 151 - 160 of 804
Cover Image
Grundlagen des Marketingmanagements : Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung ; [Bachelor geeignet!]
Homburg, Christian; Krohmer, Harley - 2011 - 2., vollst. überarb. Aufl., Nachdr.
Persistent link: https://www.econbiz.de/10009267186
Cover Image
Patient empowerment : a cross-disease exploration of antecedents and consequences
Prigge, Jana-Kristin; Dietz, Beatrix; Homburg, Christian; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 375-386
Persistent link: https://www.econbiz.de/10011428874
Cover Image
Measuring and managing consumer sentiment in an online community environment
Homburg, Christian; Ehm, Laura; Artz, Martin - In: Journal of marketing research : JMR 52 (2015) 5, pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
Cover Image
Using multi-informant designs to address key informant and common method bias
Homburg, Christian; Klarmann, Martin; Totzek, Dirk - In: Quantitative marketing and marketing management : …, (pp. 81-102). 2012
Persistent link: https://www.econbiz.de/10009621126
Cover Image
Performance-measurement system design and functional strategic decision influence : the role of performance-measure properties
Artz, Martin; Homburg, Christian; Rajab, Thomas - In: Accounting, organizations and society : an … 37 (2012) 7, pp. 445-460
Persistent link: https://www.econbiz.de/10009628596
Cover Image
Commodity-Differenzierung : ein branchenübergreifender Ansatz
Homburg, Christian; Staritz, Matthias; Bingemer, Stephan - In: Commodity Marketing : Grundlagen, Besonderheiten, …, (pp. 27-50). 2014
Persistent link: https://www.econbiz.de/10010354637
Cover Image
Firm value creation through major channel expansions : evidence from an event study in the United States, Germany, and China
Homburg, Christian; Vollmayr, Josef; Hahn, Alexander - In: Journal of marketing 78 (2014) 3, pp. 38-61
Persistent link: https://www.econbiz.de/10010360448
Cover Image
Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian; Allmann, Jan; Klarmann, Martin - In: Journal of business research : JBR 67 (2014) 8, pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
Cover Image
Is the more always better? : a comparative study of internal and external integration practices in new product and new service development
Homburg, Christian; Kuehnl, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1360-1367
Persistent link: https://www.econbiz.de/10010379345
Cover Image
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian; Stierl, Marcel; Bornemann, Torsten - In: Journal of marketing 77 (2013) 6, pp. 54-72
Persistent link: https://www.econbiz.de/10010203365