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Understanding the effects of pharmaceutical promotion : a neural network approach guided by genetic algorithm-partial least squares
Lim, Chee Wooi; Kirikoshi, Toru - In: Health care management science 11 (2008) 4, pp. 359-372
Persistent link: https://www.econbiz.de/10003778379
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Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Datta, Anusua; Dave, Dhaval - 2013
Persistent link: https://www.econbiz.de/10010210731
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Effects of Physician-Directed Pharmaceutical Promotion on Prescription Behaviors : Longitudinal Evidence
Datta, Anusua - 2013
physicians in the form of visits by pharmaceutical representatives (known as detailing) and drug samples provided to physicians … may play a role in raising healthcare costs and may unduly affect physicians' prescribing habits towards more expensive … detailing impacts physicians' prescribing behaviors. Specifically, we examine prescriptions and promotion for a particular drug …
Persistent link: https://www.econbiz.de/10013073325
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Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Datta, Anusua; Dave, Dhaval - In: Health economics 26 (2017) 4, pp. 450-468
Persistent link: https://www.econbiz.de/10011815606
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Effects of Physician-Directed Pharmaceutical Promotion on Prescription Behaviors : Longitudinal Evidence
Datta, Anusua - 2013
physicians in the form of visits by pharmaceutical representatives (known as detailing) and drug samples provided to physicians … may play a role in raising healthcare costs and may unduly affect physicians' prescribing habits towards more expensive … detailing impacts physicians' prescribing behaviors. Specifically, we examine prescriptions and promotion for a particular drug …
Persistent link: https://www.econbiz.de/10012459055
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Beyond Burnout : from Measuring to Forecasting
Blackburn, Bart; Chan, Tiffany; Cherot, Elizabeth; … - National Bureau of Economic Research - 2023
Burnout of physicians and other medical personnel is a major problem in the economics of healthcare systems …
Persistent link: https://www.econbiz.de/10013537787
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The retailer needs to be paid for sophisticated decicions : modelling promotional interactions between consumers, retailers and brand managers
Marks, Robert E.; Midgley, David F. - 2008
Persistent link: https://www.econbiz.de/10003909199
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Essays on promotion mix management : an application to prescription pharmaceutical industry
Xie, Ying - 2004
Persistent link: https://www.econbiz.de/10003778074
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Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie - 2004
Persistent link: https://www.econbiz.de/10003776824
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Impact of e-detailing on the number of new prescriptions
Gönül, Füsun F.; Carter, Franklin J. - In: Health care management science 13 (2010) 2, pp. 101-111
Persistent link: https://www.econbiz.de/10003977748