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The Design Communication Assessment Scale (DCAS) : assessing and adjusting the effectiveness of product design communications
Sample, Kevin L.; Hulland, John; Sevilla, Julio; … - In: Journal of marketing research 61 (2024) 1, pp. 27-48
Persistent link: https://www.econbiz.de/10014584162
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What's in a logo? : the impact of complex visual cues in equity crowdfunding
Mahmood, Ammara; Luffarelli, Jonathan; Mukesh, Mudra - In: Journal of business venturing 34 (2019) 1, pp. 41-62
Persistent link: https://www.econbiz.de/10011980973
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Erfolgsfaktor Produktdesign
Zeh, Nicolas - 2010
Persistent link: https://www.econbiz.de/10011645834
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An exploratory conceptualization of consumer design perception for digital devices
Mishra, Abhishek - In: Journal of Indian business research 8 (2016) 2, pp. 143-163
Persistent link: https://www.econbiz.de/10011659925
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Communicating packaging eco-friendliness : an exploration of consumers’ perceptions of eco-designed packaging
Magnier, Lise; Crié, Dominique - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 350-366
Persistent link: https://www.econbiz.de/10011298831
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A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku; Park, Jaewoo; Ishii, Hiroaki; Deng, Xiaoyan - In: Journal of retailing 95 (2019) 4, pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
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A design analysis for eco-fashion style using sensory evaluation tools : consumer perceptions of product appearance
Wagner, Melissa; Curteza, Antonela; Hong, Yan; Chen, Yan; … - In: Journal of retailing and consumer services 51 (2019), pp. 253-262
Persistent link: https://www.econbiz.de/10012115133
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Sensory aspects of package design
Krishna, Aradhna; Cian, Luca; Aydınoğlu, Nilüfer Z. - In: Journal of retailing 93 (2017) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
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The importance of aesthetics on customers' intentions to purchase smartphones
Toufani, Samrand; Stanton, John Philip; Chikweche, Tendai - In: Marketing intelligence & planning 35 (2017) 3, pp. 316-338
Persistent link: https://www.econbiz.de/10011706980
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The impact of atypical product design on consumer product and brand perception
Schnurr, Benedikt - In: The journal of brand management : an international journal 24 (2017) 6, pp. 609-621
Persistent link: https://www.econbiz.de/10011771422