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Attribute-based design perceptions and consumer-brand relationship : role of user expertise
Mishra, Abhishek - In: Journal of business research : JBR 69 (2016) 12, pp. 5983-5992
Persistent link: https://www.econbiz.de/10011597573
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What's in a logo? : the impact of complex visual cues in equity crowdfunding
Mahmood, Ammara; Luffarelli, Jonathan; Mukesh, Mudra - In: Journal of business venturing 34 (2019) 1, pp. 41-62
Persistent link: https://www.econbiz.de/10011980973
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Understanding the impact of perceived visual aesthetics on user evaluations : an emotional perspective
Bhandari, Upasna; Chang, Klarissa; Neben, Tillmann - In: Information & management : the internat. journal of … 56 (2019) 1, pp. 85-93
Persistent link: https://www.econbiz.de/10011990558
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Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter; Haase, Janina; Bettels, Jannick - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 4, pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
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A design analysis for eco-fashion style using sensory evaluation tools : consumer perceptions of product appearance
Wagner, Melissa; Curteza, Antonela; Hong, Yan; Chen, Yan; … - In: Journal of retailing and consumer services 51 (2019), pp. 253-262
Persistent link: https://www.econbiz.de/10012115133
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A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku; Park, Jaewoo; Ishii, Hiroaki; Deng, Xiaoyan - In: Journal of retailing 95 (2019) 4, pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
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The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Fajardo, Tatiana M.; Zhang, Jiao; Tsiros, Michael - In: Journal of consumer research : JCR ; an … 43 (2016) 4, pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
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The impact of atypical product design on consumer product and brand perception
Schnurr, Benedikt - In: The journal of brand management : an international journal 24 (2017) 6, pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
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Seeing is not necessarily liking : advancing research on package design with eye-tracking
Husić-Mehmedović, Melika; Omegarić, Ismir; Batagelj, … - In: Journal of business research : JBR 80 (2017), pp. 145-154
Persistent link: https://www.econbiz.de/10011771473
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Sensory aspects of package design
Krishna, Aradhna; Cian, Luca; Aydınoğlu, Nilüfer Z. - In: Journal of retailing 93 (2017) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10011704683