Similar Search Results

Perceptions of others, mindfulness, and brand experience in retail service setting

Ngo, Liem Viet; Northey, Gavin; Duffy, Sarah; Hoang Thi … - In: Journal of retailing and consumer services 33 (2016), pp. 43-52

Persistent link: https://www.econbiz.de/10011598567

Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry

Pinar, Musa; Girard, Tulay; Trapp, Paul; Eser, Zeliha - In: The international journal of bank marketing : IJBM 34 (2016) 4, pp. 529-549

Persistent link: https://www.econbiz.de/10011593969

An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic

Fang, Yu-Hui - In: Information & management : the internat. journal of … 56 (2019) 3, pp. 377-391

Persistent link: https://www.econbiz.de/10012005341

The value of branding for B2B service firms : the shareholders' perspective

Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 78 (2019), pp. 88-101

Persistent link: https://www.econbiz.de/10012026158

Customer engagement and its outcomes : the cross-level effect of service environment and brand equity

Ou, Juanjuan; Wong, IpKin Anthony; Prentice, Catherine; … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 377-402

Persistent link: https://www.econbiz.de/10012201373

Are brand experience and brand loyalty different in product and service brands?

Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 38 (2017/2018) 2, pp. 91-101

Persistent link: https://www.econbiz.de/10012213026

Servbrand framework : a business-to-business services brand equity framework

Steenkamp, Pieter; Herbst, Frederick Jacobus; De … - In: Journal of business-to-business marketing 27 (2020) 1, pp. 55-69

Persistent link: https://www.econbiz.de/10012196334

Validating a consumer-based service brand equity (CBSBE) model in the airline industry

Sarker, Moniruzzaman; Mohd-Any, Amrul Asraf; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012433421

Markenwert : Der Einfluss des Marketing auf den Markenwert bei ausgewählten Schweizer Dienstleistungsunternehmen

Bamert, Thomas - 2005 - Gabler Edition Wissenschaft

Die wichtigsten Vermögenswerte von Unternehmen, z.B. Marken, Patente und Humanressourcen, sind intangibel und erscheinen nicht in der Bilanz. So haben Marken beträchtlichen Anteil am gesamten Vermögenswert eines Unternehmens und können 50 % der Marktkapitalisierung ausmachen. Bisherige...

Persistent link: https://www.econbiz.de/10013517419

Applying model of brand equity in higher education marketing context

Vukasović, Tina - In: Business systems research : a system view accross … 13 (2022) 1, pp. 156-168

Background: The idea of brands is currently swiftly transferring from the market for goods to the market for services, giving rise to the service brand. Globalisation, the accelerated and increased development of service activities, and more rivalry in the provider's market have all contributed...

Persistent link: https://www.econbiz.de/10013542127