Narrow search
Showing 71 - 80 of 643,911
Cover Image
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina; Gabrielsson, Mika; Rollins, Minna - In: Industrial marketing management : the international … 114 (2023), pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Cover Image
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel; Restuccia, Mariachiara; Lee, Zoe; … - In: Industrial marketing management : the international … 108 (2023), pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Cover Image
The relationship between marketing mix and retailer-perceived brand equity
Efanny, Wita; Jaryanto, Jony; Kashif, Muhammad; … - In: The IMP journal 12 (2018) 1, pp. 192-208
Persistent link: https://www.econbiz.de/10011896618
Cover Image
Identitätsbasiertes Markenmanagement in der 1. Basketball-Bundesliga : dargestellt am Beispiel der Eisbären Bremerhaven
Burmann, Christoph; Piehler, Rico - 2007
Persistent link: https://www.econbiz.de/10003578847
Cover Image
The causal effect of corporate social responsibility and corporate reputation on brand equity : a fuzzy-set qualitative comparative analysis
Wang, Hanmin; Yu, Tiffany Hui-Kuang; Hsiao, Chih-Yi - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 630-641
Persistent link: https://www.econbiz.de/10012549622
Cover Image
Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty
Mahmood, Asif; Haider, Syed Zeeshan - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 16 (2020) 2, pp. 287-298
Persistent link: https://www.econbiz.de/10012269836
Cover Image
Linking corporate social responsibility with reputation and brand of the firm
He, Yifan; Lin, Wenfang; Streimikis, Justas - In: Amfiteatru economic : an economic and business research … 21 (2019) 51, pp. 442-460
There are no agreements among scientists in terms of relationships between Corporate Social Responsibility (CSR), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as well the definition of these constructs cause a lot of...
Persistent link: https://www.econbiz.de/10012035518
Cover Image
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi; Ali, Sulaiman Muhammad; … - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 393-422
Persistent link: https://www.econbiz.de/10011735309