Commoditization of an industry is considered high when competitors in comparatively stable industries offer increasingly homogenous products to price-sensitive customers, who incur relatively low costs in changing supplier. In other words, businesses facing high industry commoditization sell...

Trust is key to understanding the dynamics of social relations, to the extent that it is often viewed as the glue that holds society together. We review the mounting sociological literature to help answer what trust is and where it comes from. To this end, we identify two research streams—on...