//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Potenziale und Anwendungsfelde...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Internet
21,819
Online-Marketing
13,142
Internet marketing
13,026
Marktforschung
12,308
Öffentlichkeitsarbeit
9,889
Public relations
9,362
Consumer behaviour
7,790
Konsumentenverhalten
7,599
Social Web
7,533
Social web
7,521
Market research
6,866
Electronic Commerce
6,615
E-commerce
6,059
Deutschland
5,371
Theorie
4,646
Germany
4,611
Theory
4,569
USA
2,933
Online-Handel
2,923
Online retailing
2,917
United States
2,730
Werbung
2,475
Relationship marketing
2,462
Werbewirkung
2,440
Beziehungsmarketing
2,436
Advertising effects
2,423
Marketing
2,386
Marketingmanagement
2,355
Marketing management
2,321
Advertising
2,309
Welt
2,291
World
2,242
Brand management
2,082
Markenführung
2,072
Viral marketing
1,906
Virales Marketing
1,900
Kommunikation
1,861
Mediennutzung
1,704
Media usage
1,671
Communication
1,628
more ...
less ...
Online availability
All
Undetermined
15,103
Free
10,678
Type of publication
All
Article
33,365
Book / Working Paper
25,618
Journal
375
Other
73
Database
1
Type of publication (narrower categories)
All
Article in journal
19,637
Aufsatz in Zeitschrift
19,637
Aufsatz im Buch
6,489
Book section
6,489
Graue Literatur
4,408
Non-commercial literature
4,408
Working Paper
3,155
Arbeitspapier
2,685
Hochschulschrift
2,313
Thesis
1,702
Collection of articles of several authors
1,577
Sammelwerk
1,577
research-article
1,456
Aufsatzsammlung
1,005
Konferenzschrift
714
Case study
638
Fallstudie
638
Lehrbuch
624
Textbook
516
Bibliografie enthalten
509
Bibliography included
509
Conference proceedings
390
Ratgeber
375
Guidebook
345
Dissertation u.a. Prüfungsschriften
336
review-article
318
Conference paper
302
Konferenzbeitrag
302
Amtsdruckschrift
297
Government document
297
review
293
Handbook
209
Handbuch
209
case-report
192
non-article
160
Statistik
156
viewpoint
150
Article
144
Statistics
144
Bibliographie
142
more ...
less ...
Language
All
English
40,556
German
12,449
Undetermined
5,776
French
358
Spanish
120
Polish
77
Russian
77
Italian
64
Dutch
46
Portuguese
30
Romanian
30
Swedish
30
Hungarian
17
Danish
13
Croatian
12
Serbian
8
Lithuanian
7
Czech
6
Finnish
6
Norwegian
5
Ukrainian
5
Bulgarian
4
Slovak
4
Turkish
4
Chinese
2
Afrikaans
1
Arabic
1
Modern Greek (1453-)
1
Estonian
1
Kazakh
1
Latvian
1
Slovenian
1
more ...
less ...
Author
All
Press, World Trade
173
Zerfaß, Ansgar
85
Goldfarb, Avi
81
Wirtz, Bernd W.
72
Greenstein, Shane M.
71
Bruhn, Manfred
69
Lies, Jan
69
Kapferer, Clodwig
63
Malhotra, Naresh K.
61
Fritz, Wolfgang
60
Bauer, Hans H.
58
Peitz, Martin
57
Skiera, Bernd
53
Wiedmann, Klaus-Peter
53
Economides, Nicholas
52
Giovannetti, Emanuele
51
Kreutzer, Ralf T.
51
Röttger, Ulrike
47
Tucker, Catherine
47
Bentele, Günter
43
Ghose, Anindya
43
Whinston, Andrew B.
42
Dwivedi, Yogesh Kumar
40
Coombs, W. Timothy
39
Green, Paul E.
39
Heath, Robert L.
39
Herrmann, Andreas
39
Albers, Sönke
38
Valletti, Tommaso M.
38
Sabatini, Fabio
37
Waelbroeck, Patrick
37
Decker, Reinhold
36
Fairlie, Robert W.
36
Falck, Oliver
36
Huber, Frank
36
Knieps, Günter
36
Homburg, Christian
35
Kollmann, Tobias
35
Ockenfels, Axel
35
Waldfogel, Joel
34
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
210
IGI Global
144
National Bureau of Economic Research
143
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
97
Institut für Demoskopie Allensbach
92
OECD
86
Université Paris-Dauphine (Paris IX)
63
European Productivity Agency
62
Europäische Kommission
61
European Society for Opinion and Marketing Research
57
American Marketing Association
54
HAL
54
Organisation for Economic Co-operation and Development
40
International Monetary Fund (IMF)
34
EconWPA
29
NET Institute
27
Nomos Verlagsgesellschaft
23
Gesellschaft für Konsum-, Markt- und Absatzforschung
22
Verlag Dr. Kovač
22
Edward Elgar Publishing
21
Institute for the Study of Labor (IZA)
21
Deutsche Bank <Frankfurt am Main> / Research
20
Esomar
19
Information Resources Management Association
18
International Monetary Fund
18
International Telecommunications Society
18
eSocialSciences
18
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
17
Books on Demand GmbH <Norderstedt>
15
Haufe-Lexware GmbH & Co. KG
15
Springer-Verlag GmbH
14
Universität Mannheim
14
World Bank Group
14
Deutsche Public-Relations-Gesellschaft
13
Market Research Society
13
C.E.P.R. Discussion Papers
12
Inter-American Development Bank
12
Springer Gabler <Firma>
12
Universität St. Gallen
12
American Management Association
11
more ...
less ...
Published in...
All
Journal of business research : JBR
545
Journal of marketing research : JMR
432
SpringerLink / Bücher
395
Online Information Review
316
Journal of retailing and consumer services
238
Journal of marketing
232
Telecommunications policy : the international journal of digital economy, data sciences and new media
232
International journal of internet marketing and advertising : IJIMA
227
Journal of advertising research
207
Corporate communications : an international journal
199
Journal of Communication Management
196
Management science : journal of the Institute for Operations Research and the Management Sciences
181
Springer eBook Collection
162
Technological forecasting & social change : an international journal
160
Journal of marketing communications
158
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
158
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
155
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
148
Journal of communication management : an international journal
145
NBER working paper series
139
Marketing Intelligence & Planning
135
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
129
International journal of advertising : the review of marketing communications
129
Aslib Proceedings
127
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
126
International journal of market research : JMRS ; the journal of the Market Research Society
124
Business horizons
123
Information systems research : ISR
123
Journal of the Academy of Marketing Science
123
European Journal of Marketing
122
Journal of business ethics : JOBE
120
Working paper / National Bureau of Economic Research, Inc.
119
Strategic Direction
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
Journal of internet commerce
116
Industrial marketing management : the international journal for industrial and high-tech firms
113
International journal of hospitality management
112
Europäische Hochschulschriften / 5
110
Information economics and policy : IEP
110
more ...
less ...
Source
All
ECONIS (ZBW)
49,916
USB Cologne (EcoSocSci)
3,443
Other ZBW resources
2,798
RePEc
1,985
EconStor
724
USB Cologne (business full texts)
248
BASE
234
ArchiDok
44
OLC EcoSci
40
more ...
less ...
Showing
41
-
50
of
59,432
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Exploring communication channels used by festival visitors : traditional channels versus the
Internet
Lille, A. van
;
Strydom, Johan
- In:
African journal of science, technology, innovation & …
7
(
2015
)
3/4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10011565611
Saved in:
42
Online content : who is willing to pay and for what?
Tarkiainen, Anssi
;
Arminen, Heli
;
Kuivalainen, Olli
- In:
International journal of business information systems : …
17
(
2014
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10010478637
Saved in:
43
Internet
versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
44
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
Kampmann, Birgit
(
ed.
)
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009389544
Saved in:
45
Frustration theory : toward an understanding of keyword search effectiveness and consumer responses
Sun, Qingyun
;
Spears, Nancy
- In:
Journal of customer behaviour
10
(
2011
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10009231295
Saved in:
46
Akzeptanzorientierte Gestaltung von WWW-Informationsangeboten
Mevenkamp, Andreas
;
Kerner, Martin
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 261-301)
.
2001
Persistent link: https://www.econbiz.de/10001619292
Saved in:
47
Akzeptanzorientierte Gestaltung von WWW-Informationsangeboten
Mevenkamp, Andreas
;
Kerner, Martin
- In:
Internet-Marketing : Perspektiven und Erfahrungen aus …
,
(pp. 217-257)
.
1999
Persistent link: https://www.econbiz.de/10001441707
Saved in:
48
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
49
The power of
internet
exposure : influence of online news coverage on restaurant survival
Li, Hui
;
Chen, Qian-Xia
;
Liang, Sai
;
Yang, Jing-Jing
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1399-1422
Persistent link: https://www.econbiz.de/10013164614
Saved in:
50
Online news on Twitter : newspapers' social media adoption and their online readership
Hong, Sounman
- In:
Information economics and policy : IEP
24
(
2012
)
1
,
pp. 69-74
Persistent link: https://www.econbiz.de/10010218877
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->