Identifies and analyses various mechanisms designed to inform, persuade, remind, and influence consumers in relation to their attitudinal and consumption needs. Technological developments, media and message proliferation and clutter, and increasingly accessible media vehicles on the one hand,...

By using the conceptual framework of shopping deliberateness paradigm, investigates prospects for the adoption of supermarkets in Saudi Arabia. Results raise some questions on the efficacy of deliberate shopping behaviour as a correlate of supermarket adoption.

A vast array of factors can influence the purchase decision. Focuses on a specific subset of influential factors we term inhibitors. Recognizing and disarming inhibitors by removing, neutralizing or using them to one′s advantage is crucial in terms of garnering sales. In addition, it can lead...

As marketing knowledge and market competition increase, so too does the eed for better segmentation. Psychographics can offer greater insights into customer behaviour, but the procedures for identifying psychographic segments are complicated and this may be inhibiting its use. Explores the...

Focuses on the case example of one of the leading wallcovering manufacturers in the UK. Explores issues surrounding the development of brands within a commodity‐type market. The research attempted to analyse the factors which affected the decision‐buying process for the consumer, together...

Since the nature of marketing is meeting the needs and wants of one′s customers and those needs and wants are culturally based, it is of especial importance for the marketeer to understand another culture and the differences inherent before he attempts to market goods or services to a foreign...

Avers that consumer research has been criticized for its preoccupation with empirical issues (Ryan, 1986) and its neglect of the experiential perspective of consumers as individuals (Belk, 1984; Fennell, 1985). Additionally, alleges that consumer research has been traditionally subject to gender...

Notes that many authors have supported the value of integrating qualitative and quantitative approaches within a research design to address research questions that aim both to develop or extend theory and test its application. Presents research which explores two alternative approaches to...

Explores the application of qualitative research as a plausibility check for quantitative research. Uses the case example of a survey conducted by American LIVES for Douthit Communications, looking into aspects of the house purchase process. Outlines a typology of five categories of people in...

Suggests a number of features which characterize the manifestation of fair trade consumerism. Posits, however, that there are several problems which have hindered the translation of fair trade principles into consumer purchase behaviour. Discusses the issue that ecological marketing incorporates...