Roy, Sanjit Kumar; Shekhar, Vaibhav; Quazi, Ali; … - In: Journal of Service Theory and Practice 30 (2020) 2, pp. 195-232
Purpose: The purpose of the study is to investigate the role of service convenience in the relationship between organizational characteristics (such as brand equity, store ambiance, store layout, customer information and employee responsiveness) on customer engagement behaviors (CEBs),...