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The implications of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall; Rich, Nick - In: Journal of strategic marketing 17 (2009) 3/4, pp. 237-255
Persistent link: https://www.econbiz.de/10003887634
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A strategic framework for integrating marketing and supply chain strategies
Jüttner, Uta; Christopher, Martin; Godsell, Janet - In: The international journal of logistics management 21 (2010) 1, pp. 104-126
Persistent link: https://www.econbiz.de/10003996730
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A note on competitive supply chains with generalised supply costs
Atkins, Derek R.; Liang, Liping - In: European journal of operational research : EJOR 207 (2010) 3, pp. 1316-1320
Persistent link: https://www.econbiz.de/10008702286
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Marketing's consequences : stakeholder marketing and supply chain corporate social responsibility issues
Smith, N. Craig; Palazzo, Guido; Bhattacharya, C. B. - In: Business ethics quarterly : the journal of the Society … 20 (2010) 4, pp. 617-641
Persistent link: https://www.econbiz.de/10008736621
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The implication of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall; Rich, Nick - In: Strategic sales and strategic marketing, (pp. 49-67). 2011
Persistent link: https://www.econbiz.de/10008798058
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Marketing’s consequences : stakeholder marketing and supply chain CSR issues
Smith, N. Craig; Palazzo, Guido; Bhattacharya, C. B. - 2010
Persistent link: https://www.econbiz.de/10008807568
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Strategic planning models for reverse and closed-loop supply chains
Pochampally, Kishore K.; Nukala, Satish; Gupta, Surendra M. - 2009
Persistent link: https://www.econbiz.de/10003685429
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Marktorientierung im Supply Chain Management durch Produktionskompetenz am Beispiel der Lebensmittelindustrie
Amann, Markus; Eßig, Michael - In: Logistik-Management : Systeme, Methoden und Integration …, (pp. 97-121). 2009
Persistent link: https://www.econbiz.de/10003874681
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Revising marketing strategies for supplier selection criteria : small firm approach from the information and communications industry
Hätönen, Jussi; Ruokonen, Mika - In: The journal of business & industrial marketing 25 (2010) 1/2, pp. 159-167
Persistent link: https://www.econbiz.de/10003943192
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Demand and supply integration : a conceptual framework of value creation through knowledge management
Esper, Terry L.; Ellinger, Alexander E.; Stank, Theodore P. - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003965740