While considerable attention has been given to the harm done to consumers by marketing, less attention has been given to the harm done by consumers as an indirect effect of marketing activities, particularly in regard to supply chains. The recent development of dramatically expanded global...

Marketing and SCM integration creates strategic assets for the organization. According to RBV, strategic resources – organization assets that are rare, valuable, difficult to imitate or substitute and organizationally activatable are seen as the basis for shareholder value creation. They...

Information technology has radically altered the management of supply chain operations; many business partners who are adjacent on the supply chain can gain from entering inter-organizational information sharing (IOIS) relationships and sharing information that was previously accessible to only...

Supply Chain Management is interconnected coordination of the flow of materials, information and finances. Without effective supply chain management, firms can’t deliver on the promises made to customers. Poor supply chain management is the cause of many branding strategies failure. The...