Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated...

The purpose of the study is to analyse how green reverse logistics technology impacts agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage. Systematic literature review and meta-analytical methodology was adopted to execute the current...

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the...

Die Unternehmenskommunikation erfährt gegenwärtig in einem von Medien geprägten Zeitalter eine enorme Beschleunigung. Nicht nur die Atomisierung der Medienlandschaft, die zu einer Explosion der einzelnen Kanäle führt, stellt Marketingtreibende vor neue Herausforderungen. Auch die...

Purpose: This paper aims to investigate between the renewed emphasis and interests in integration of supply chain management (SCM) and marketing and relatively very few recorded cases of successful implementations.Design/methodology/approach: The prior literature on SCM and marketing integration...