Voola, Archana P.; Voola, Ranjit; Wyllie, Jessica; … - In: European Journal of Marketing 52 (2018) 12, pp. 2423-2448
Purpose This paper aims to investigate dynamics of food consumption practices among poor families in a developing country to advance the Food Well-being (FWB) in Poverty framework. Design/methodology/approach The research design used semi-structured interviews with 25 women and constructivist...