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Families and food: exploring food well-being in poverty

Voola, Archana P.; Voola, Ranjit; Wyllie, Jessica; … - In: European Journal of Marketing 52 (2018) 12, pp. 2423-2448

Purpose This paper aims to investigate dynamics of food consumption practices among poor families in a developing country to advance the Food Well-being (FWB) in Poverty framework. Design/methodology/approach The research design used semi-structured interviews with 25 women and constructivist...

Persistent link: https://www.econbiz.de/10012067948

Consumer marketplaces and self‐sufficiency : Meeting consumption needs in community

Saunders, Stephen G.; Sridharan, Srinivas; Barrington, … - In: Journal of Consumer Affairs 55 (2021) 4, pp. 1691-1711

Persistent link: https://www.econbiz.de/10012635917

Marketing in subsistence markets : innovation through decentralization and externalization

Ritchie, Robin; Sridharan, Srinivas - In: Product and market development for subsistence marketplaces, (pp. 195-214). 2007

Persistent link: https://www.econbiz.de/10003521972

Understanding consumption and entrepreneurship in subsistence marketplaces

Viswanathan, Madhu; Sridharan, Srinivas; Ritchie, Robin - In: Journal of business research : JBR 63 (2010) 6, pp. 570-581

Persistent link: https://www.econbiz.de/10003982089

Exploratory navigation and salesperson performance : investigating selected antecedents and boundary conditions in high-technology and financial services contexts

Plouffe, Christopher R.; Sridharan, Srinivas; Barclay, … - In: Industrial marketing management : the international … 39 (2010) 4, pp. 538-550

Persistent link: https://www.econbiz.de/10003983982

Designing marketplace literacy education in resource-constrained contexts : implications for public policy and marketing

Viswanathan, Madhu; Sridharan, Srinivas; Gau, Roland; … - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 85-94

Persistent link: https://www.econbiz.de/10003875236

Understanding poverty and promoting poverty alleviation through transformative consumer research

Blocker, Christopher P.; Ruth, Julie A.; Sridharan, Srinivas - In: Journal of business research : JBR 66 (2013) 8, pp. 1195-1202

Persistent link: https://www.econbiz.de/10009756088

Product development for the BoP : insights on concept and prototype development from University-based student projects in India

Viswanathan, Madhu; Sridharan, Srinivas - In: The journal of product innovation management : an … 29 (2012) 1, pp. 52-69

Persistent link: https://www.econbiz.de/10009411902

Editorial: Introduction to a special section on subsistance marketplaces : moving bottom-up from marketplace insights to managerial impications

Sridharan, Srinivas; Viswanathan, Madhu; Benton, Raymond; … - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 435-438

Persistent link: https://www.econbiz.de/10010376956

Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact

Viswanathan, Madhu; Shultz, Clifford J.; Sridharan, Srinivas - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 119-121

Persistent link: https://www.econbiz.de/10010379887