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How much irrationality does the market permit?
Schwartz, Alan - In: The journal of legal studies 37 (2008) 1/1, pp. 131-159
Persistent link: https://www.econbiz.de/10003768055
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Differentiation or salience
Ehrenberg, Andrew S. C.; Barnard, Neil; Scriven, John - 2009
Persistent link: https://www.econbiz.de/10003784860
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Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesemodells
Herrmann, Andreas; Brandenberg, Andreas; Lyczek, Boris; … - In: Thexis : Fachzeitschrift für Marketing ; … 21 (2004) 3, pp. 2-7
Persistent link: https://www.econbiz.de/10002111356
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Die Bedeutung von Mental Maps für die Orientierung am Point-of-Sale
Gröppel-Klein, Andrea; Bartmann, Benedikt; Germelmann, … - In: NeuroPsychoEconomics 1 (2006) 1, pp. 30-47
Persistent link: https://www.econbiz.de/10003330191
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Chinese childrenś understanding of commercial communications : a comparison of cognitive development and social learning models
Chan, Kara; MacNeal, James U. - In: Journal of economic psychology : research in economic … 27 (2006) 1, pp. 36-56
Persistent link: https://www.econbiz.de/10003278057
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Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel; Bagozzi, Richard P.; Birk, Matthias M. - 2005
Persistent link: https://www.econbiz.de/10003278373
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Customer experience management in retailing : understanding the buying process
Puccinelli, Nancy M.; Goodstein, Ronald Charles; … - In: Journal of retailing 85 (2009) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10003834478
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Consumer cognition across cultures
Schmitt, Bernd; Tavassoli, Nader T. - In: The SAGE handbook of international marketing, (pp. 73-90). 2009
Persistent link: https://www.econbiz.de/10003792065
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What can grocery basket data tell us about health consciousness ?
Prasad, Ashutosh; Strijnev, Andrei; Zhang, Qin - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 301-309
Persistent link: https://www.econbiz.de/10003793552
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Psychological distancing : why happiness helps you see the big picture
Labroo, Aparna A.; Patrick, Vanessa M. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 800-809
Persistent link: https://www.econbiz.de/10003807421