Dawes, John; Romaniuk, Jenni; Mansfield, Annabel - In: International Journal of Culture, Tourism and … 3 (2009) 1, pp. 33-53
Purpose – The purpose of this paper is to examine competition between tourism destination brands in terms of how they share travelers with each other. Design/methodology/approach – The study analyzes survey data from four international markets (USA, UK, Japan and Singapore). The study...