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Leonhardt, J. M. & Pechmann, C. (2021). Is This Product Easy to Control? Liabilities of Using Difficult-To-Pronounce Product Names. Organizational Behavior and Human Decision Processes, 165, 90-102
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ECONIS (ZBW)
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An exploration of the micro-level impacts of Shanzhai (copycat) products on the originals in China
Wang, Liangyan
;
Wu, Brian
;
Pechmann, Cornelia
;
Wang, Yitong
-
2018
Persistent link: https://www.econbiz.de/10011895784
Saved in:
2
The performance effects of creative imitation on original products : evidence from lab and field experiments
Wang, Liangyan
;
Wu, Brian
;
Pechmann, Cornelia
;
Wang, Yitong
- In:
Strategic management journal
44
(
2023
)
1
,
pp. 171-196
Persistent link: https://www.econbiz.de/10013474117
Saved in:
3
When east meets west : an exploratory study on Chinese outbound tourists’ travel expectations
Li, Xiang
;
Lai, Chengting
;
Harrill, Rich
;
Kline, Sheryl
; …
- In:
Tourism management : research, policies, practice
32
(
2011
)
4
,
pp. 741-749
Persistent link: https://www.econbiz.de/10008907693
Saved in:
4
Discounting over subjective time : subjective time perception helps explain multiple discounted utility anomalies
Wang, Yitong
;
Wang, Liangyan
;
Keller, L. R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 445-448
Persistent link: https://www.econbiz.de/10011428937
Saved in:
5
Larger = more attractive? : image size on food packages influences purchase likelihood
Huang, Jingya
;
Wang, Liangyan
;
Chan, Eugene Y.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1257-1266
Persistent link: https://www.econbiz.de/10013280091
Saved in:
6
Magnitude, time, and risk differ similary between joint and single evaluations
Hsee, Christopher K.
;
Zhang, Jiao
;
Wang, Liangyan
; …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 172-184
Persistent link: https://www.econbiz.de/10009777304
Saved in:
7
How does leader narcissism influence firm internationalization?
Huang, Xinyu
;
Chen, Hongquan
;
Wang, Liangyan
;
Zeng, Saixing
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
3
,
pp. 683-696
Persistent link: https://www.econbiz.de/10012299926
Saved in:
8
How does environmental irresponsibility impair corporate reputation? : a multi-method investigation
Lin, Han
;
Zeng, Saixing
;
Wang, Liangyan
;
Zou, Hailiang
; …
- In:
Corporate social responsibility and environmental management
23
(
2016
)
6
,
pp. 413-423
Persistent link: https://www.econbiz.de/10011643702
Saved in:
9
Thinking styles affect reactions to brand crisis apologies
Wang, Liangyan
;
Wang, Shijian
;
Keller, L. R.
;
Li, Jie
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1263-1289
Persistent link: https://www.econbiz.de/10011609021
Saved in:
10
Up-down versus left-right : the effect of writing direction change in East Asia on consumers' perceptions and advertising
Deng, Xun
;
Han, Bing
;
Wang, Liangyan
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 437-456
Persistent link: https://www.econbiz.de/10012201479
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