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The allocation of advertising...
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39
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27
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26
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Stephan, Paula E.
26
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25
Hundhausen, Carl
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Richards, Timothy J.
25
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25
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24
Chan, Kara
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Diehl, Sandra
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Esch, Franz-Rudolf
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Journal of advertising research
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International journal of advertising : the review of marketing communications
216
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Journal of advertising
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Journal of marketing communications
152
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Journal of Consumer Marketing
141
Management science : journal of the Institute for Operations Research and the Management Sciences
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
SpringerLink / Bücher
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Journal of promotion management : JPM
86
Young Consumers
83
American journal of agricultural economics
82
The American economic review
82
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International Marketing Review
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Journal of marketing
78
Journal of historical research in marketing
77
Discussion paper / Centre for Economic Policy Research
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75
Marketing Intelligence & Planning
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Strategic Direction
72
European journal of marketing : EJM
71
International journal of industrial organization
71
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CESifo working papers
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
65
Technological forecasting & social change : an international journal
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Economics letters
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32451
Mediaselektion : Daten und Modelle
Schweiger, Günter
-
1975
Persistent link: https://www.econbiz.de/10000051861
Saved in:
32452
Advertising
: concepts and strategies
Gilson, Christopher
;
Berkman, Harold W.
-
1980
Persistent link: https://www.econbiz.de/10000052468
Saved in:
32453
Issues in the economics of
advertising
Simon, Julian Lincoln
-
1970
Persistent link: https://www.econbiz.de/10000053281
Saved in:
32454
Aspekte der regionalen Fremdenverkehrsarbeit : eine Nachlese zur Geschichte des Fremdenverkehrsverbandes Nordsee - Niedersachsen-Bremen e.V.
Riedel, Karl Veit
-
1980
Persistent link: https://www.econbiz.de/10000075916
Saved in:
32455
Wirkung von Werbesprache : eine experimentelle Untersuchung zur Interaktion von Bild und Text
Conen, Dieter
-
1985
Persistent link: https://www.econbiz.de/10000076908
Saved in:
32456
Marktwirtschaft, Presse und
Werbung
Sohmen, Egon
-
1971
Persistent link: https://www.econbiz.de/10000078359
Saved in:
32457
Produktnamen für Arzneimittel : Wortbildung, Wortbedeutung, Werbewirksamkeit
Wehking, Erwin
-
1984
Persistent link: https://www.econbiz.de/10000079219
Saved in:
32458
"Mein Feld ist die Welt" : Musterbücher und Kataloge 1784 - 1914 ; eine Ausstellung der Stiftung Westfälisches Wirtschaftsarchiv Dortmund in Zusammenarbeit mit dem Westfälischen Mu...
Dascher, Ottfried
(
ed.
)
-
1984
Persistent link: https://www.econbiz.de/10000080179
Saved in:
32459
Nonverbale Kommunikation in der TV-
Werbung
: eine empirische Studie ; Bericht über die Ergebnisse eines Forschungsprojektes im Jahre 1986 am Lehrstuhl für Absatz-, Konsum- und Verh...
Bekmeier-Feuerhahn, Sigrid
-
1987
Persistent link: https://www.econbiz.de/10000083255
Saved in:
32460
Kritik der Konsumgüterwerbung : Gesellschaftliche Voraussetzungen, ökonomische Funktionen und ideologische Implikationen eines Kommunikationsmittels
Lindner, Rolf
-
1976
Persistent link: https://www.econbiz.de/10000087057
Saved in:
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