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Accumulation with malnutrition : the role of “Status Seeking” behavior
Marjit, Sugata; Yang, Lei - 2015
Persistent link: https://www.econbiz.de/10011295775
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Relative social status and conflicting measures of poverty : a behavioral analytical model
Marjit, Sugata; Santra, Sattwik; Hati, Koushik Kumar - 2015
Persistent link: https://www.econbiz.de/10011295777
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Status Seeking Behavior of the Poor : A Study on India
Marjit, Sugata - 2018
developing economy, India, with the help of a large dataset. The paper empirically validates status consciousness among the … relatively poor for both rural and urban areas across the states of India. The hypotheses that inequality impacts consumption …
Persistent link: https://www.econbiz.de/10012908708
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Consumer ethnocentrism, status and consumption behaviour : evidence from a communist governed state in a transitional economy
Das, Manish; Mukherjee, Debarshi - In: International journal of management development : IJMD 2 (2018) 1, pp. 10-33
Persistent link: https://www.econbiz.de/10012284991
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Status seeking behavior of the poor : a study on India
Marjit, Sugata; Santra, Sattwik; Hati, Koushik Kumar - 2018
developing economy, India, with the help of a large dataset. The paper empirically validates status consciousness among the … relatively poor for both rural and urban areas across the states of India. The hypotheses that inequality impacts consumption …
Persistent link: https://www.econbiz.de/10011898668
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Understanding Indian ride-sharing consumers : the role of psychographics and perceived value
Bhatt, Kedar - In: Journal of Indian business research 16 (2024) 1, pp. 98-118
Persistent link: https://www.econbiz.de/10014540200
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Reflection of Attention to the Social Comparison Information (ATSCI) Consumption Habit on Facebook (FB) Status Updates : An Empirical Investigation in Rural India
Das, Manish - 2017
The present study seeks to understand attention to the social comparison information (ATSCI) consumption habits among rural Indian consumers focusing on Tripura as the specific state and investigates its relation with Facebook (FB) status updates. The study analysed findings gathered from 213...
Persistent link: https://www.econbiz.de/10014133916
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Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata; Agrawal, Bhawna; Gulla, Anju - In: Asian Academy of Management journal : AAMJ 20 (2015) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
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Spending their way to adulthood : consumption outside the nest
Penman, Sarah; McNeill, Lisa S. - In: Young consumers : insight and ideas for responsible … 9 (2008) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10003772940
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Field-capital theory and its implications for marketing
Tapp, Alan; Warren, Stella - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 200-222
Persistent link: https://www.econbiz.de/10003949209