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71
Brand
loyalty through
brand
tribalism : an anthropological perspective
Gonçalves Filho, Cid
;
Chinelato, Flavia Braga
;
Couto, …
- In:
Management research review
45
(
2022
)
6
,
pp. 735-759
Persistent link: https://www.econbiz.de/10013284966
Saved in:
72
The role of status consumption and
brand
equity : a comparative study of the marketing of Indian luxury brands by traditional and social-media
Husain, Rehan
;
Ahmad, Amna
;
Khan, Bilal Mustafa
- In:
Global business and organizational excellence : GBOE
41
(
2022
)
4
,
pp. 48-67
Persistent link: https://www.econbiz.de/10013175672
Saved in:
73
How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a
brand
portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
74
Brand
experience-
brand
love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
75
The effect of
brand
awareness and use, product awareness and use on
brand
and product satisfaction : a study of Ayurveda products from
India
Rama Chandran, Suganya
;
Rangarai, Hamsalakshmi
; …
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
2
,
pp. 103-121
Persistent link: https://www.econbiz.de/10012241112
Saved in:
76
The personal influence of Instagram bloggers on consumer-
brand
interactions : brands as tribal artifacts
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012304073
Saved in:
77
Consumers' perception towards private label brands in Delhi region
Tandon, Nidhi
;
Verma, Jayender
- In:
International journal of business and globalisation : IJBG
25
(
2020
)
3
,
pp. 396-403
Persistent link: https://www.econbiz.de/10012270842
Saved in:
78
If it is love, can I get my money back? : a critical review of the
brand
love literature
Moussa, Salim
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10012299482
Saved in:
79
Emerging third generation private label brands : retailers' and consumers' perspectives towards leading Indian retail chains
Ajay Singh
;
Singhal, Rakesh Kumar
- In:
International journal of business and emerging markets …
12
(
2020
)
2
,
pp. 179-203
Persistent link: https://www.econbiz.de/10012250425
Saved in:
80
Indiens neue Verbraucher : Chancen für europäische Unternehmen
Fischer, Paul
- In:
Wirtschaftspolitische Blätter
63
(
2016
)
4
,
pp. 827-848
Persistent link: https://www.econbiz.de/10011631766
Saved in:
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