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Organizations that are international from inception : terminology and research constellations ; "academic protectionism" or "academic myopia"?
Svensson, Göran; Payan, Janice M. - In: Journal of small business and enterprise development 16 (2009) 3, pp. 406-417
Persistent link: https://www.econbiz.de/10003884793
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Think globally and act locally
Svensson, Göran; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 13-26). 2009
Persistent link: https://www.econbiz.de/10003884868
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Global versus glocal strategy and marketing
Svensson, Göran; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 27-44). 2009
Persistent link: https://www.econbiz.de/10003884869
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Early internationalizing firms
Svensson, Göran; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 45-64). 2009
Persistent link: https://www.econbiz.de/10003884871
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The international entrepreneur
Andersson, Svante; Svensson, Göran - In: Glocal marketing : think globally and act locally, (pp. 257-276). 2009
Persistent link: https://www.econbiz.de/10003884882
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International corporate and business ethics
Svensson, Göran; Wood, Greg; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 319-338). 2009
Persistent link: https://www.econbiz.de/10003884886
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Anti-climate change management in marketing
Svensson, Göran; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 373-389). 2009
Persistent link: https://www.econbiz.de/10003884889
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A glocal marketing model
Svensson, Göran; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 391-395). 2009
Persistent link: https://www.econbiz.de/10003884891
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The "geographical affiliations" in "top" research journals of general marketing
Svensson, Göran; Tronvoll, B°ard; Helgesson, Thomas; … - In: Australasian marketing journal 17 (2009) 3, pp. 154-159
Persistent link: https://www.econbiz.de/10003886516
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Implementation, communication and benefits of corporate codes of ethics : an international and longitudinal approach for Australia, Canada and Sweden
Svensson, Göran; Wood, Greg; Singh, Jang; Callaghan, … - In: Business ethics : a European review 18 (2009) 4, pp. 389-407
Persistent link: https://www.econbiz.de/10003905553