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Mapping your competitive position : a simple chart shows how much a customer will pay for a perceived benefit; this is more than a marketing aid, it's a powerful tool for competiti...
D'Aveni, Richard A. - In: Harvard business review : HBR 85 (2007) 11, pp. 110-120
Persistent link: https://www.econbiz.de/10003568944
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Profiting from innovations : the role of new game strategies in the case of Lipitor of the US pharmaceutical industry
Kang, Jina; Afuah, Allan - In: R & D management 40 (2010) 2, pp. 124-137
Persistent link: https://www.econbiz.de/10003946063
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Financial contracting with strategic investors : evidence from corporate venture capital backed IPOs
Masulis, Ronald W.; Nahata, Rajarishi - In: Journal of financial intermediation 18 (2009) 4, pp. 599-631
Persistent link: https://www.econbiz.de/10003925554
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Impact of VAT on portfolio strategies of media houses
Krumsvik, Arne - In: Journal of media business studies 9 (2012) 2, pp. 115-128
Persistent link: https://www.econbiz.de/10009579439
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Optimal product line strategies for entry in new markets
Joshi, Yogesh V. - 2007
Persistent link: https://www.econbiz.de/10009707952
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Turf wars : product line strategies in competitive markets
Joshi, Yogesh V.; Reibstein, David J.; Zhang, Z. John - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
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Gamechangers : are you ready to change the world? ; creating innovative strategies for business and brands
Fisk, Peter - 2015
Persistent link: https://www.econbiz.de/10010498644
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Wettbewerbsprofilierung mittels hybrider Produkte
Schmitz, Gertrud; Modlich, Stephanie - In: Industrie-Management : Zeitschrift für industrielle … 24 (2008) 5, pp. 53-56
Persistent link: https://www.econbiz.de/10003761313
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Big strategies for small business : exceptional projects in Europe
Gögl, Hans-Joachim (contributor) - 2009
Persistent link: https://www.econbiz.de/10003750344
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Different Thinking! : so erschließen Sie Marktchancen mit coolen Produktideen und überraschenden Leistungsangeboten
Förster, Anja; Kreuz, Peter - 2005
Persistent link: https://www.econbiz.de/10002411157