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Community-based Innovation bei adidas
Walcher, Dominik - In: Community-Marketing : wie Unternehmen in sozialen …, (pp. 89-105). 2008
Persistent link: https://www.econbiz.de/10003709956
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"Open Innovation ist auf dem Weg zu einem Marken-Muss"
Willhardt, Rahel - In: GDI-Impuls : Wissensmagazin für Wirtschaft, … 25 (2007) 3, pp. 74-81
Persistent link: https://www.econbiz.de/10003552110
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Managing user communities and hybrid innovation processes : concepts and design implications
Harhoff, Dietmar; Mayrhofer, Philip - In: Organizational dynamics : a quarterly review of … 39 (2010) 2, pp. 137-144
Persistent link: https://www.econbiz.de/10003981571
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Produktentwicklung mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren
Herstatt, Cornelius (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008655414
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Sourcing innovation from your customer : how multinational enterprises use web platforms for virtual customer integration
Rohrbeck, René; Steinhoff, Fee; Perder, Felix - In: Technology analysis & strategic management 22 (2010) 2, pp. 117-131
Persistent link: https://www.econbiz.de/10003943063
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E-novation deployment : creating new "spaces" and distribution using e-novation
Dann, Stephen - 2012
Persistent link: https://www.econbiz.de/10009574526
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From social media to social product development : the impact of social media on co-creation of innovation
Piller, Frank T.; Vossen, Alexander; Ihl, Christoph - In: Die Unternehmung : Swiss journal of business research … 66 (2012) 1, pp. 7-27
Persistent link: https://www.econbiz.de/10009528937
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Warum Kunden in Online-Communities innovieren : Ergebnisse einer Motivanalyse
Janzik, Lars; Herstatt, Cornelius; Raasch, Antje-Christina - In: Kundenintegration 2.0, (pp. 47-81). 2011
Persistent link: https://www.econbiz.de/10009302977
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Enabling consumer-driven service innovation in health care : the role of online health information technologies (HIT)
Nambisan, Priya - In: Information technology and product development, (pp. 159-177). 2010
Persistent link: https://www.econbiz.de/10009313801
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Virtual customer environments : IT-enabled customer co-innovation and value co-creation
Nambisan, Satish - In: Information technology and product development, (pp. 109-127). 2010
Persistent link: https://www.econbiz.de/10009313804