Chapter 1 Online Consumer Behavior and Marketing Channel -- 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel -- 4 Effective Mobile Channel -- 5 Design of the Mobile Channel Structure -- 6 Target Marketing and Development of the Communication Channel -- 7...

Was bedeutet Kontextualisierung von Inhalten, Produkten und Dienstleistungen? -- Context Design in jeder Situation das passende Angebot -- Big Data: Kundenwünsche messen und vorhersagen -- Die erfolgreichsten Business-Stories und was man von ihnen lernen kann -- Die neuen Gesetze des Context...

The buzz word digital marketing has mushroomed the market of customers to make the purchase online. With the coming up of unprecedented COVID-19 circumstances have completely changed. The customers now look for those products that are readily available on an online platform instead of physically...

The UNSW Allens Hub for Technology Law and Innovation and Australian Society of Computers and Law made a joint submission to the ACCC’s Digital Advertising Services Inquiry: Interim Report, focusing on:• the scope and focus of the inquiry;• the analysis of issues at the intersection of...