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Data Privacy in Digital Advertising : Towards a Post Third-Party Cookie Era

Cinar, Naim; Ateş, Sezgin - 2022

Digital footprints of the consumers are an invaluable resource for the digital advertising industry. First and third-party data collectors track these digital footprints to predict the needs and expectations of consumers based on their online activities and deliver them personalized content and...

Persistent link: https://www.econbiz.de/10013298793

Effects of an ad valorem Web Tax in a Cournot-Nash market for digital advertising

D'Andria, Diego - In: International tax and public finance 30 (2023) 1, pp. 20-42

Persistent link: https://www.econbiz.de/10013542148

A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps

Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137

Persistent link: https://www.econbiz.de/10014369753

Social media in sport marketing

Newman, Timothy - 2017

ch. 1. Introduction to scoial media -- ch. 2. Introduction to principles of sport communication, marketing, and social media -- ch. 3. Social networks and real-time platforms -- ch. 4. Blogging -- ch. 5. Photos, video, and podcasting -- ch. 6. Search marketing -- ch. 7. Mobile marketing -- ch....

Persistent link: https://www.econbiz.de/10014498035

Understanding irresponsibility in digital advertising

Jin, Boyi; Liu, Martin J.; Luo, Jun; Yuan, Russa - In: Responsible Innovation Management, (pp. 79-94). 2022

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Effectiveness of traditional and digital advertising platforms for the marketing of tourism

Chiguvi, Douglas - 2022

Persistent link: https://www.econbiz.de/10013503516

Challenges of digital advertising from the study of the influencers' phenomenon in social networks

Borau-Boira, Elena; Pérez-Escoda, Ana; Ruiz-Poveda … - In: Corporate communications : an international journal 28 (2023) 2, pp. 325-339

Persistent link: https://www.econbiz.de/10014288228

Use of social media and the choice of tourism destination : a study of buddhist tourism destination in sikkim

Mangar, Urgen; Gachuiwo, Happyson; Sahoo, Tapas Kumar - In: South Asian journal of management : SAJM 31 (2024) 2, pp. 54-69

Persistent link: https://www.econbiz.de/10015069605

Erfolgreiche Websites : SEO, SEM, Online-Marketing, Usability

Keßler, Esther; Rabsch, Stefan; Mandić, Mirko - 2015 - 3., aktualisierte und erweiterte Auflage

Dieses ziegelsteinschwere, rund 1.000 Seiten starke Buch enthält alle wichtigen Informationen darüber, wie eine Website optimiert werden kann, sodass sie die potenziellen Kunden erreicht und grosse Wirksamkeit entfaltet, d.h. verkaufsfördernd und kundenbindend wirkt. Aufgrund neuer...

Persistent link: https://www.econbiz.de/10014010084

Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet

Bauer, Hans H. (ed.) - 2007

Persistent link: https://www.econbiz.de/10003438504