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The purpose of the article is to analyze upgrading by looking at the design of fashion garments. To that end, I use the … through design. Contextual knowledge combines a general knowledge of fashion with the lifeworld that actors use for … interpretation of fashion. Lifeworld is a notion which refers to what is taken for granted. Producers and consumers in the global …
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Fashion design is an uneasy fit for intellectual property law. Because trade dress is not clearly defined in the Lanham … Act, the courts were able to expand this area of intellectual property to protect product design in the fashion industry … opportunities to grant protection to fashion design. Despite Congressional intent, the courts attempted to fit fashion design into …
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specifically in the fashion and apparel industry. This paper focuses on the comparative analysis of programs developed specifically … for project management in the fashion and textile industry and presents their specific features. …
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Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales, resulting in the effect of sales promotions on consumer purchasing behavior. Discounts, coupons, flash sales, and loyalty bonuses are all forms of sales promotions. Advertising...
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