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Experimental design methods in sport management research : the playoff safety bias
O'Reilly, Norm - In: Journal of sport management : the official journal of … 25 (2011) 3, pp. 217-228
Persistent link: https://www.econbiz.de/10009240758
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Sports business unplugged : leadership challenges from the world of sports
Burton, Rick; O'Reilly, Norm - 2016 - First edition
Persistent link: https://www.econbiz.de/10011485798
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Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana; Patry, Philippe; Séguin, Benoit; … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
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Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm; Armenakyan, Anahit; Lu, Irene R. R.; … - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
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It's all about my team : mega-sport events and consumer attitudes in a time series approach
Armenakyan, Anahit; O'Reilly, Norm; Heslop, Louise A.; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 597-614
Persistent link: https://www.econbiz.de/10011645885
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The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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Urban sportscapes : an environmental deterministic perspective on the management of youth sport participation
O'Reilly, Norm; Berger, Ida E.; Hernandez, Tony; … - In: Sport management review 18 (2015) 2, pp. 291-307
Persistent link: https://www.econbiz.de/10011333335
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Servicing in sponsorship : a best-worst scaling empirical analysis
O'Reilly, Norm; Huybers, Twan - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10010526500
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A survey of undergraduate marketing programs : an empirical analysis of knowledge areas and metaskills
Finch, David J.; Nadeau, John; O'Reilly, Norm - In: Journal of education for business 93 (2018) 2, pp. 23-32
Persistent link: https://www.econbiz.de/10011920184
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Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: Marketing intelligence & planning 33 (2015) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10011326054