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Consumer behaviour
29
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28
Brand management
20
Luxury goods
19
Markenführung
19
Luxusgüter
18
Brand image
16
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16
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12
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10
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10
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English
90
Undetermined
39
French
13
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Valette-Florence, Pierre
82
Robinson, Leigh
38
Ferrand, Alain
19
Merunka, Dwight
18
Kapferer, Jean-Noël
7
Barnier, Virginie de
6
Robinson, Taylor
6
Salagaras, Stan
6
Trimper, Kelvin
6
Webster, Jenni
6
Albert, Noël
5
Albert, Noel
4
Chanavat, Nicolas
4
Ferrandi, Jean-Marc
4
Kahle, Lynn R.
4
Torrigiani, Luiggino
4
Valette-Florence, P.
4
Ambroise, Laure
3
Böhlke, Nikolai
3
Chandon, Jean-Louis
3
Delécolle, Thierry
3
Falcy, Sandrine
3
Guizani, Haythem
3
Laurent, Gilles
3
Odin, Nathalie
3
Odin, Yorick
3
Parguel, Béatrice
3
Valette-Florence, Rita
3
Winand, Mathieu
3
Akrout, Houcine
2
Barlas, Achilleas
2
Bartikowski, Boris
2
Batuev, Mikhail
2
Camps i Povill, Andreu
2
Cova, Véronique
2
Diallo, Mbaye Fall
2
Dowling, Mathew
2
Farooq, Omer
2
Kaswengi, Joseph
2
Kessous, Aurélie
2
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HAL
5
Directorate for Education, Organisation de Coopération et de Développement Économiques (OCDE)
4
Université Paris-Dauphine (Paris IX)
1
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Journal of business research : JBR
28
International journal of sport management and marketing : IJSMM
7
The journal of brand management : an international journal
7
Journal of Business Research
6
European Sport management quarterly : ESMQ
5
Revue française de gestion : hommes et techniques
5
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4
CELE Exchange, Centre for Effective Learning Environments
3
CELE Échanges, Centre pour des environnements pédagogiques efficaces
3
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3
Journal of Product & Brand Management
3
Managing service quality : MSQ ; an international journal
3
PEB Exchange, Programme on Educational Building
3
PEB Échanges, Programme pour la construction et l'équipement de l'éducation
3
Sport, Business and Management: An International Journal
3
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Management decision : MD
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2
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2
Routledge handbook of sport management
2
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2
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1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Economics Papers from University Paris Dauphine
1
Euromed Marseille Working Paper
1
European Journal of Marketing
1
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1
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1
International Journal of Retail & Distribution Management
1
International Journal of Sports Marketing and Sponsorship
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Business Ethics
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1
Journal of business-to-business marketing
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Journal of euro-marketing
1
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ECONIS (ZBW)
78
OLC EcoSci
24
RePEc
19
Other ZBW resources
11
USB Cologne (EcoSocSci)
10
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1
Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana
;
Ferrand, Alain
; …
- In:
Sport management review
18
(
2015
)
3
,
pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
Saved in:
2
Editorial: Luxury and counterfeiting : issues, challenges and prospects
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 541-543
Persistent link: https://www.econbiz.de/10009568328
Saved in:
3
Valeurs et marketing : origine historique, spécificités et champs d'application
Valette-Florence, Pierre
-
1989
Persistent link: https://www.econbiz.de/10001090043
Saved in:
4
When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
Saved in:
5
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
6
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Saved in:
7
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
8
Culture and luxury : an analysis of luxury perceptions across frontiers
Barnier, Virginie de
;
Valette-Florence, Pierre
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 37-56)
.
2013
Persistent link: https://www.econbiz.de/10009667685
Saved in:
9
Brand passion : antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10009756861
Saved in:
10
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
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