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Effects of DMO coordination on destination brand identity : a mixed-method study on the city of Edinburgh

Bregoli, Ilenia - In: Journal of travel research : a quarterly publication of … 52 (2013) 2, pp. 212-224

Persistent link: https://www.econbiz.de/10009749854

Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia

Yuwo, Hartano; Ford, John B.; Purwanegara, Mustika Sufiati - In: Organizations and markets in emerging economies 4 (2013) 1, pp. 8-22

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Aktywność marketingowa gmin i jej oddziaływanie na rozwój turystyki wiejskiej

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City events : short and serial reproduction effects on the city's image?

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Understanding the city brand in the regional tourism market among college students

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What about the "place" in place marketing?

Warnaby, Gary; Medway, Dominic - In: Marketing theory 13 (2013) 3, pp. 345-363

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Sense of place : the importance for destination branding

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Destination branding for small cities : the essentials for successful place branding

Baker, Bill - 2012 - 2. ed., completely revised and expanded

The World of Brands and Branding -- Why Bother with Place Branding? -- The Challenges of Branding Places -- What Is Being Branded and Why? -- Prepare to Start: Mobilize the Forces -- Prepare to Start: Selecting Place Branding Expertise -- The Seven Steps to a Place Brand -- Step One: Assessment...

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City branding : investigating a brand advocacy model for distinct segments

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Cities for sale : how cities can attract tourists by creating events

Herstein, Ram; Berger, Ron - In: The marketing review 14 (2014) 2, pp. 131-144

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