Narrow search
Showing 51 - 60 of 109,032
Cover Image
Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.; Chandrasekaran, Deepa; Basuroy, Suman - In: Journal of marketing 82 (2018) 2, pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
Cover Image
A should costing approach for manufacturing companies
Mandolini, Marco; Favi, Claudio; Peruzzini, Margherita; … - In: International journal of agile systems and management : … 12 (2019) 4, pp. 382-406
Persistent link: https://www.econbiz.de/10012209216
Cover Image
Revisiting the role of collaboration in creating breakthrough inventions
Chan, Tian Heong; Mihm, Jürgen; Sosa, Manuel - 2019 - Revised version of 2019/24/TOM
Persistent link: https://www.econbiz.de/10012160115
Cover Image
Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía; Smith, N. Craig - 2019
Persistent link: https://www.econbiz.de/10012160781
Cover Image
Revisiting the role of collaboration in creating breakthrough inventions
Chan, Tian Heong; Mihm, Jürgen; Sosa, Manuel - 2018 - Revised version of 2017/30/TOM
Persistent link: https://www.econbiz.de/10012039994
Cover Image
In pursuit of product modularity : impediments and stimulants
Kamrad, Bardia; Schmidt, Glen; Ülkü, Sezer - In: California management review 59 (2017) 4, pp. 97-113
Persistent link: https://www.econbiz.de/10011743626
Cover Image
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Cover Image
Product architecture and intra-firm coordination : Theory and evidence
Morita, Hodaka; Nakajima, Kentaro; Tsuru, Tsuyoshi - 2017
Persistent link: https://www.econbiz.de/10011957278
Cover Image
Control and coordination of design-driven innovation processes : case evidence from the automotive industry
Berhausen, Nico Peter; Thrane, Sof - In: Journal of management accounting research : JMAR 30 (2018) 3, pp. 75-94
Persistent link: https://www.econbiz.de/10011976985
Cover Image
Design roadmapping in an uncertain world : implementing a customer-experience-focused strategy
Kim, Euiyoung; Beckman, Sara L.; Agogino, Alice - In: California management review 61 (2018) 1, pp. 43-70
Persistent link: https://www.econbiz.de/10012175273