This research presented in this paper focused on choice, complexity and simplicity of customized size label. It attempts to answer questions such as: What is the meaning of customization in the apparel industry and how can size labelling be put to use? Do people expect more information from a...

Purpose – The purpose of this paper is to validate that young American experiencers perceive cashmere as the most luxurious animal fiber, to investigate if because expensive it is perceived as more luxurious (Veblen theory), to learn how they know about its intrinsic values, lastly to explore...

Purpose – The purpose of this paper is to understand and compare Generation Y’s knowledge and perceptions of cashmere as a luxurious fibre. Design/methodology/approach – Dual qualitative-quantitative approach, comprising interviews with cashmere farmers and suppliers plus a structured...

This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from The MCPC 2015 Conference where...