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Impact of Facebook marketing on Lebanese athletes' decision-making process

Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416

Persistent link: https://www.econbiz.de/10011989452

The indirect impact of sports team reputation on the relationship between CEO's image and spectator loyalty in the professional Thai football league

Suchao-in, Kanoknan; Trongjitpituk, Thee - In: International journal of management practice : IJMP 17 (2024) 1, pp. 51-66

Strategic brand management in sports marketing has tended to focus on the impact of team brand association on spectator … loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very … little research has been done on the direct and indirect impact of CEO's image and sports team reputation on spectator …

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Female season ticket holders : how their satisfaction is derived differently from males

McDonald, Heath; Leckie, Civilai; Karg, Adam; … - In: European Sport management quarterly : ESMQ 18 (2018) 2, pp. 156-174

Persistent link: https://www.econbiz.de/10011890879

Sport innovation management : towards a research agenda

Ratten, Vanessa - In: Innovation: organization & management : IOM 18 (2016) 3, pp. 238-250

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Determinants of service innovation : a typology of sports federations

Winand, Mathieu; Vos, Steven; Zintz, Thierry; … - In: International journal of sport management and marketing … 13 (2013) 1/2, pp. 55-73

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The sport value framework : a new fundamental logic for analyses in sport management

Woratschek, Herbert; Horbel, Chris; Popp, Bastian - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 6-24

Persistent link: https://www.econbiz.de/10010337066

The impact of scandal on sport consumption : a conceptual framework for future research

Prior, Daniel; O'Reilly, Norm; Mazanov, Jason; Huybers, Twan - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 188-211

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Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball

Havard, Cody T.; Reams, Lamar; Gray, Dianna P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 116-132

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Sport marketing and media research : contributions from the global network of scholars in sport management

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The social and commercial impact of sport, the role of sport management

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