Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International Journal of Sports Marketing and Sponsorship 16 (2014) 1, pp. 2-18
This research aims to examine football fans' awareness of their team sponsors and to compare sponsorship awareness between season ticket holders and casual spectators. Data was collected from among fans of a professional football team and results revealed that spectators recall 'top of mind'...