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Communicating charity successes across cultures: Highlighting individual or collective achievement?
Laufer, Daniel; Silvera, David H.; McBride, J. Brad; … - In: European journal of marketing : EJM 44 (2010) 9, pp. 1322-1334
Persistent link: https://www.econbiz.de/10008453004
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The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct
Insch, Gary S.; McBride, J. Brad - In: Journal of Business Research 57 (2004) 3, pp. 256-265
Persistent link: https://www.econbiz.de/10005474133
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The role of country of manufacture in consumers' attributions of blame in an ambiguous product-harm crisis
Laufer, Daniel; Gillespie, Kate; Silvera, David H. - In: Journal of international consumer marketing 21 (2009) 3, pp. 189-201
Persistent link: https://www.econbiz.de/10003890813
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Global marketing
Gillespie, Kate - 2016 - 4th edition
Persistent link: https://www.econbiz.de/10011336925
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Global marketing : an interactive approach
Gillespie, Kate; Jeannet, Jean-Pierre; Hennessey, … - 2004
Persistent link: https://www.econbiz.de/10001851659
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Global marketing
Gillespie, Kate; Jeannet, Jean-Pierre; Hennessey, … - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10003364361
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Information sources for new ventures in the Turkish clothing export industry
Riddle, Liesl A.; Gillespie, Kate - In: Small business economics : an entrepreneurship journal 20 (2003) 1, pp. 105-120
Persistent link: https://www.econbiz.de/10001739208
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SMEs and export involvement : market responsiveness, technology and alliances
Hansen, Niles M. - In: Journal of global marketing 7 (1994) 4, pp. 7-27
Persistent link: https://www.econbiz.de/10001173174
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Common factors underlying barriers to export : studies in the US paper industry
Bauerschmidt, Alan - In: Journal of international business studies : JIBS ; an … 16 (1985) 3, pp. 111-123
Persistent link: https://www.econbiz.de/10001027951
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Political risk implications for exporters, contractors and foreign licensors : the Iranian experience
Gillespie, Kate - In: Management international review : mir ; journal of … 29 (1989) 2, pp. 41-52
Persistent link: https://www.econbiz.de/10001063933