Global marketing
Year of publication: |
2007 ; 2. ed.
|
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Authors: | Gillespie, Kate ; Jeannet, Jean-Pierre ; Hennessey, Hubert David |
Other Persons: | Hennessey, Hubert D. (contributor) |
Publisher: |
Boston, Mass. [u.a.] : Houghton Mifflin |
Subject: | Internationales Marketing | International marketing | Globalisierung | Globalization | Welt | World |
Description of contents: | Table of Contents [external.dandelon.com] |
Extent: | XVIII, 619 S. Ill., graph. Darst., Kt. 26 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Bibliografie |
Language: | English |
Notes: | Includes bibliographical references and indexes |
ISBN: | 978-0-618-73147-3 ; 0-618-65953-6 ; 0-618-73147-4 ; 978-0-618-65953-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
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