Global marketing
Kate Gillespie; Jean-Pierre Jeannet; H. David Hennessey
| Year of publication: |
2007 ; 2. ed.
|
|---|---|
| Authors: | Gillespie, Kate ; Jeannet, Jean-Pierre ; Hennessey, Hubert David |
| Other Persons: | Hennessey, Hubert D. (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : Houghton Mifflin |
| Subject: | Internationales Marketing | International marketing | Globalisierung | Globalization | Welt | World |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XVIII, 619 S. Ill., graph. Darst., Kt. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 978-0-618-73147-3 ; 0-618-65953-6 ; 0-618-73147-4 ; 978-0-618-65953-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003364361